weB log

Web Blog

A blog (a blend of the term web log)[1] is a type of website or part of a website. Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order.

Jenn Kovacs - Friday, February 01, 2013

A new player has entered the Social Media landscape ladies and gentlemen and her name is Pinterest.  Yes I called it a her, mostly because women use it for shopping and creative ideas.  Pinterest is one of the fastest growing forms of online publicity, especially for anyone who’s sales position revolves around a visual.  Pinterest is a content sharing service that allows members to "pin" images, videos and other objects to their pinboard. – Pinterest.com read on...

Jenn Kovacs - Monday, August 27, 2012

Presenting to a group of non-profits in Miami last week I realized how people were more aware of the personable relationship with their community, but not their online relationship.  If you are one of those business owners involved in multiple Chambers, networking groups, partnership arrangements and such, this needs to be a factor in your online reputation.  Just like in the real world you want people to know you are involved, well the same goes for the web world. read on...

Jenn Kovacs - Wednesday, February 15, 2012

Diana is a senior graduating from college and entering into a prestigious law program, studying intellectual property.  As a young person who is constantly online I thought it would be interesting to discuss some of her online habits to build awareness about the importance of establishing your business online and targeting the next generation of consumers.                                  read on...

Kevin Garcia - Tuesday, August 23, 2011

Certainly you’ve seen them on email signatures, stickers, business cards even billboards.  They almost look like a bar code, and in many ways functions like one. QR Codes are the latest trend in Social Media, and of course they’re free.  The main difference between a barcode and a QR Code is the amount of information they hold.  QR Codes can be easily downloaded and customized.  These tiny squares make relevant information easily accessible.  Basically you download an App that allows you to scan the code with your iPhone or Android mobile phone.  Hold your phone or iPad over the QR Code, snap a picture and instantly the information embedded in the QR Code is downloaded into your device. read on...

Jenn Kovacs - Wednesday, July 13, 2011

As if we all didn’t have enough passwords to remember, websites to access, and communications to check, now we have update our ‘status.’  Who has time?  The harsh reality is Social Media isn’t going away so I’m going to tell you what I tell all my clients, IT’S FREE, USE IT!  I know it seems like a lot of work but what’s a few minutes of posting if it could lead to a few clients?    read on...

Jenn Kovacs - Friday, June 03, 2011

Everyone is talking about optimization.  So, where do you start?  Firstly you should have a professional review your website.  If your website is not programmed correctly and is not ‘Search Engine Friendly’ you will be building on a poor foundation.  It is important to make sure you have the right keywords, Meta data, headings, page titles and image descriptions.  Again, don’t try this at home, consult a professional.  Once your website is fully optimized you can explore doing things to continue to grow your ranking.  Many people like to include some type of animation on their site, whether it’s a scroller, images fading on the Homepage, certain lighting effects, etc.  Often times this animation is built in Flash.  The Search Engines cannot read Flash files, hence the big blocks that show up on your screen when you are viewing the site on some mobile device.  These days there are means of working around keeping the animation “wow factor” and building a search engine friendly site for multi browser platforms Blogging, adding elements like News and Events with relevant information, incorporating Social Media and an engaging inquiry form is always helpful.  Stick to the ABU Philosophy – Always Be Updating.  The more recent, relevant content on your site, the more “popular” you are online.  Add fresh content as much as possible, given its site worthy.  Tips for Building Traffic read on...

Jenn Kovacs - Tuesday, May 17, 2011

The internet has changed the face of media and the way we market ourselves.  Sales strategies include new variables like; keywords, backlinking, social media and blogging.  If you're not on board you may be in trouble, accept the shift and start exploring the World Wide Web. It is so effective and can be so inexpensive.  Using resources like Google Adwords or Facebook allows advertisers to target certain audiences by; age, geographic location, interests and other pertinent demographics all while staying in control of the budget. read on...


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Features: The Arts & Business Council of Miami helps drive the cultural vitality and economic development of the South Florida region by strengthening the partnership between the corporate and cultural communities. The arts have a billion dollar economic impact in Miami-Dade. We are a major industry employing more than 22,000 cultural workers from executives, administrators and accountants
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