weB log

Web Blog

A blog (a blend of the term web log)[1] is a type of website or part of a website. Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order.

Blogging and Backlinking

Jenn Kovacs - Tuesday, May 24, 2011

Now that your website is up and running you’re wondering how to get it more exposure right?  How to climb up those search rankings and be on Page 1 of Google? Search Engines love to see fresh relevant content on your site.  They send their little bots out to scan hundreds of thousands of websites every day.  What better way to be found, then an easy to manage, keyword rich, up to date Blog. A Blog is merely an open forum, a place to interact with people online.  You, the Author, create a Post and Publish it. Your viewers then have the ability to read and comment on your post.  Interaction.  And the great thing about Blogs is that you get to manage them.  No comment gets placed on your site without you approving it. 


Blogs contain ‘Search Engine Friendly’ content that will help you up climb the rankings if you’re using the correct Keywords. You can post pictures and videos, enter Hyperlinks, tag Keywords, there’s tons of benefits to having a Blog page on your site.  The only disadvantage is, if you don’t use it.  It’s one of those double edged swords, because it only works or looks good if it’s utilized and kept up to date. 

If you actually Post every so often you’ll find there’s a whole new audience out there in the Blogging community that’s eager to read about your business.  They’ll tune in for every new message, subscribe to your RSS Feed and bring you tons of new traffic.  RSS Feeds allow users to avoid manually inspecting all of the websites they are interested in, and instead subscribe to websites so that all new content is pushed onto their browsers when it becomes available. It allows readers to regularly check for new work, downloads or any updates that it finds. It’s basically an automation tool that bookmarks your interest and alerts you of new posts on that Blog.  Blogs can be another page on your site or an entirely new URL outside of your website.  We recommend creating a Blog page within your site.  You don’t necessarily have to even call it a Blog; it can be News and EventsCommunityForum etc.  Anyway you spin it, Blogging can do wonders for your site, if you use it!

A great Blog platform is Wordpress.  Wordpress is a free system that allows you to download a template Blog and create pages in seconds.  Wordpress Blogs are easily customizable, extremely user friendly and already optimized for Search Engines.  It is a great way to get your feet wet online if you haven’t had much virtual presence.  There are tons of online resources to learn more and train yourself on utilizing a Blog. YouTube has some excellent tutorials you can access for free.  Good Luck and Happy Blogging!


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